Less is more

It should be a surprise, but most companies moving into the internet space doesn’t seem to get the fact that less is more. 37Signals just announced they cut 66% of the features of their next product giving them:

  • faster time to market
  • a product easier to design
  • lower cost of change

It’s really no surprise – right? Yet so many product managers seem to insist that the 100+ pages specification is the product they need in order to bring the product to the market.